An introduction to marketing, covering strategic (consumer behaviour, segmentation) and operational issues (mix)
Introductory statistcis
One and two variables (Chi square, correlation)
Multiple variable (Factor analysis, linear regression)
Specific lectures on simple quantitative issues
Conjoint analysis, Attraction model, negociation in retail
Explains the retail sector from an economic and marketing perspective
A course on retail related marketing issues
Geomarketing, Customer behaviour, pricing, loyalty
An introduction to the R language for statistics